News about SEG Automotive Aftermarket.

SEG Automotive presents redrive at the CLEPA Aftermarket Conference in Brussels

SEG Automotive is presenting its remanufacturing concept redrive at the CLEPA Aftermarket Conference in Brussels, showcasing how sustainable solutions are already transforming the independent aftermarket today.

In a keynote and at its information booth, the company demonstrates how remanufacturing enables resource‑efficient and economical electric drives for the independent aftermarket.

SEG Automotive to exhibit at HDAW 2026 in Grapevine, TX

SEG Automotive will participate in Heavy Duty Aftermarket Week (HDAW) 2026, scheduled for January 19–22, 2026 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

48V Boost Recuperation Machine (BRM) from SEG Automotive now available as a new "Generic Article" (GA) in TecDoc

Vehicle manufacturers have been relying on starter-generators as compact fuel and CO2 savers on the belt drive for some time now. With the warranty-related delay, the first models are now reaching the workshops. Time for SEG Automotive – one of the most important pioneers of this technology – to list the 48V BRM with all relevant data under GA 3079 (Starter-Generator).

AUTOMECHANIKA Shanghai 2025: SEG Automotive showcases significant portfolio expansions at booth 2.1H50

More variety, more performance – in addition to the well-known portfolio of conventional starter motors and generators in OE quality for the aftermarket, SEG Automotive will present several new products at this year’s Automechanika Shanghai.

SEG Automotive has joined the Forum on Automotive Aftermarket Sustainability (FAAS) as a new member

SEG Automotive has joined the Forum on Automotive Aftermarket Sustainability (FAAS) – an important platform for promoting sustainable practices in the automotive aftermarket.

SEG Automotive expands aftermarket portfolio with POWERbattery

SEG Automotive is known as a manufacturer and supplier of starter motors, alternators, 48V Boost Recuperation Machines (BRM) and spare parts components in the OE and aftermarket. Now the company also offers 12V batteries for cars, transporters and commercial vehicles under the name POWERbattery.

SEG Automotive celebrates 111 years of starter motor development and production

Since 1914, SEG Automotive has been developing and manufacturing solutions for original equipment and the aftermarket. What seems self-evident today was a groundbreaking innovation at the time: the electric starter motor.

SEG Automotive and Fersa present redrive at Rematec 2025 in Amsterdam

From April 8th to 10th, 2025, redrive by SEG Automotive and co-engineering partner Fersa will showcase its latest innovations in remanufacturing solutions for electric drive units and electric motors at Rematec in Amsterdam (hall 8, booth 312).

Timeless attitude – priceless quality. Original Starters and Generators for Classic Cars by SEG Automotive

As a developer and manufacturer of starters and alternators, we have not only lived through the history of the automobile, we have actively shaped it since our first alternators and starters in 1913.

Aftermarket magazine “Freie Werkstatt” publishes Technical Guide on BRM Replacement

As the automotive industry moves toward full electrification, many manufacturers are currently relying on 48V systems with starter-generators – also known as mild hybrids – as a bridging technology.

Revolutionizing the Aftermarket: The First Remanufactured Tesla Motor by SEG Automotive and Fersa

A groundbreaking milestone in the automotive aftermarket was achieved recently at Nik’s Garage in Nuremberg, Germany, with the installation of the first remanufactured Tesla motor under the “redrive” product line, a result of the collaboration between SEG Automotive and Fersa.

redrive - SEG Automotive and Fersa cooperate to remanufactur high-voltage electric drive units

Unveiled at Automechanika Frankfurt 2024, the partnership leverages both companies' expertise to drive sustainability and innovation in the electric vehicle sector.

Join us for our debut at Automechanika Frankfurt 2024

For the first time, SEG Automotive is making its mark at Automechanika Frankfurt. This debut showcases our starters, alternators, and 48V Boost Recuperation Machine (BRM), while driving greater brand recognition in the aftermarket industry.

Partnership with Partslife to ensure sustainable packaging

Sustainability is a core value in our SEG Automotive DNA. To make sure our aftermarket packaging and processes are sustainable, SEG Automotive is now partnering with Partslife.

Magazine amz publishes interview with Michael Schedler, Head of Remanufacturing at SEG Automotive

"We will still need spare parts for hybrids until 2050," says Michael Schedler in his interview to amz - THE AFTERMARKET MAGAZINE, in which he talks about the transformation in the Automotive Aftermarket. Workshops are already forced to increasingly adapt to e.g. hybrid vehicles, as this solution is attractive due to increased environmental awareness, political climate targets as well as the tax advantage for company cars. The BRM (Boost Recuperation Machine) and its remanufacturing are decisive for this transformation. In the amz article, you can find out how this will change the work of workshops and what additional hurdles need to be mastered.

SEG Automotive Embarks on the Automechanika Shanghai 2023 – booth 2.1K69

The highly anticipated Automechanika Shanghai 2023, themed "Technology, Innovation, and Trends", will be held from November 29th to December 2nd at the Shanghai National Exhibition and Convention Center. For our third appearance at this trade show, we are exhibiting our complete portfolio for commercial vehicles and passenger cars.

SEG Automotive achieves “Premier Data Supplier” status in Europe as an award for superior data quality

In line with the credo "a premium parts supplier like SEG Automotive must also be a premium data supplier", SEG Automotive has made the leap from Certified Data Supplier (CDS) status to the highest status in TecDoc: Premier Data Supplier (PDS)

German amz magazine features SEG Automotive Aftermarket products

SEG Automotive has continuously been expanding its aftermarket presence, coverage, and services – bringing OE quality to the workshops.

amz – Germany’s leading magazine on the aftermarket, including parts, technology, markeing and sales – recently published two stories about what makes us unique in the market: “From the alternator to the Boost Recuperation Machine” and “Series production and Reman under one roof”.

Follow the link to the amz page (both articles are available in German only).

SEG Automotive’s aftermarket portfolio on display at Autozum and Rematec

As a quality leader for the automotive aftermarket, we are excited to announce our participation in two major industry trade fairs in Europe.

SEG Automotive launches new Aftermarket marketing campaign!

A cute rodent is the ‘hero’ of a new marketing campaign, tailored specifically to the Aftermarket. This online and offline campaign emphasizes the legendary reliability of our starter motors and alternators, even under the toughest conditions.

SEG Automotive joins TecDoc, enabling faster and easier access to our Aftermarket products.

After becoming an independent company in 2018, we intensified our existing Aftermarket activities that had started under Bosch and introduced the SEG Automotive brand to the Aftermarket.
To make our product portfolio more visible in this business segment, we are now a TecDoc data supplier.

SEG Automotive cooperates with IKA Germany in independent aftermarket distribution

IKA Germany was the first customer for SEG Automotive’s newly emerging aftermarket division, which the company is systematically further developing under its new ownership. During the carve-out phase, IKA Germany's Managing Director Roman Schoenen proactively contacted SEG Automotive regarding the distribution of its products in 2018. The early cooperation between both companies helped the automotive supplier a lot with the initial establishment of the brand SEG Automotive in the independent aftermarket (IAM).
As SEG Automotive’s first independent year in the aftermarket draws to a close, Director of Aftermarket, Ronny Bruch, took stock with Mr. Schoenen of what has been achieved so far.